Recommended: “The Start-Up of You” by Reid Hoffman and Ben Cosnocha
I wanted to recommend the new book “The Start-Up of You” by Reid Hoffman, the co-founder and CEO of LinkedIn and Ben Casnocha, an author and entrepreneur. It’s a book about being an entrepreneur, but not necessarily about starting up a business. Rather, it is a book about, well, as the subtitle says, adapting to the future, investing in yourself, and transforming your career.
This book is not your typical “self-help” career book, these authors have plenty to do other than write a generic self-help book. From the first chapter, titled “All Humans Are Entrepreneurs” to the last chapter, “Who You Know Is What You Know,” it is a concisely written road map of the traits needed to meet the challenges to building a happy life, and economic success. There are many quotes that I especially liked, including the somber, “Remember: If you don’t find risk, risk will find you.” Although the book may seem to be geared to Generation Y, I think it is also more universal, the work of two successful entrepreneur-authors on how they recommend looking at the world and seizing opportunities. At the end of each chapter is a recap of the important points raised, all recaps titled “Invest in Yourself.” I especially liked the sections dealing with the resiliency and resourcefulness of some successful people, which I will highlight in upcoming posts. For more advanced tips on how to invest in your network, the authors have sponsored a website, www.startupofyou.com.
Another favorite quote: “Finished ought to be an F-Word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers.”