“The Start-Up of You,” Insists that We Are All Works In Progress

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Reid Hoffman

Recommended: “The Start-Up of You” by Reid Hoffman and Ben Cosnocha

I wanted to recommend the new book The Start-Up of You” by Reid Hoffman, the co-founder and CEO of LinkedIn  and Ben Casnocha, an author and entrepreneur. It’s a book about being an entrepreneur, but not necessarily about starting up a business.  Rather, it is a book about, well, as the subtitle says, adapting to the future, investing in yourself, and transforming your career.

This book is not your typical “self-help” career book, these authors have plenty to do other than write a generic self-help book.    From the first chapter, titled “All Humans Are Entrepreneurs”  to the last chapter, “Who You Know Is What You Know,” it is a concisely written road map of the traits needed to meet the challenges to building a happy life, and economic success.  There are many quotes that I especially liked, including the somber, “Remember: If you don’t find risk, risk will find you.”  Although the book  may seem to be geared to Generation Y,  I think it is also more universal, the work of  two successful entrepreneur-authors on how they recommend looking at the world and seizing opportunities.  At the end of each chapter is a recap of the important points raised, all recaps titled “Invest in Yourself.”  I especially liked the sections dealing with the resiliency and resourcefulness of some successful people, which I will highlight in upcoming posts.  For more advanced tips on how to invest in your network, the authors have sponsored a website, www.startupofyou.com.

Another favorite quote:  “Finished ought to be an F-Word for all of us.  We are all works in progress.  Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers.”


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